Working with this digital start up in 2015 this ‘white space’ brand required dynamic thinking and an agile digital strategy during its BETA phase. The brief was to recruit users for this unique child savings portal backed and powered by PayPal using a means of digital and traditional strategies.
What We did
Utilising digital tactics such as blogs, Vlogs, social media and a blogger outreach programme, we targeted parents with relevant content and topics, helping to educate the market and creating awareness for the brand. We established two blogs, one for the brand ‘Qwiddle’ and ‘Miss Pocket Money’ to engage with parents and drive traffic to the website.
We developed rich social content developing animated video and film clips to use on social media, driving awareness and targeting the youth market and their parents.
In tandem we coordinated social media advertising, blogger reviews, PPC and competitions, again geared toward achieving traffic for the website.
During the first year, we achieved 2000 subscribers to the Qwiddle service, and achieved an impressive following for social media and the blogs in addition to 14 blogger reviews driving significant traffic to the website.
National coverage was achieved in numerous national titles including The Daily Mail, Evening Standard, The Sunday Telegraph, Tesco Magazine, The Express in addition to regional and lifestyle media.
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